According to an estimate on this video, the world is teeming with a billion people who are armed with a “reasonably high quality” digital camera. Most of these cameras are in cell phones. The Camera Culture, of the prestigious MIT Media Lab, wishes to exploit this opportunity with a new type of barcode, called the Bokode. The video below shows the science behind this breathtaking new technology.
Geek Alert: Unless you’re an optical physicist, you’ll likely start zoning out by the third minute of this five-minute video. Hang in there. The more apparent business applications are discussed starting in the last minute of this thing.
If you simply cannot endure the details about how this system conveys tons of product information, and senses where your camera is positioned and communicates that position to your camera, here’s a link to a more benefits-oriented video, from BBC’s outstanding technology bureau.
Assuming you’re like me, a marketing professional who cares about technology, I urge you to educate yourself on this advancement in cell-camera-enabled barcoding. It’s the beginning of a more robust way for us to gather information about the products and businesses we encounter.
Unless I’m mistaken, that is. I’d love to know what you think.
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Now THAT is awesome. The reach of technology continues to amaze me! Gives you marketing types all sorts of new things to think about. Of course it will become active in the “cities” first….may take another 10 years to travel to Esky.