Twiducate concept is too good to stay in the classroom

Yesterday Naomi Harm give a keynote address at the Lake Geneva Schools Technology Academy, an educational event for elementary, middle school and high school teachers. Although I wasn’t at the event, word reached me about a social media-inspired educational platform called Twiducate. Similar to Yammer (“Twitter for intra-business communication”), Twiducate does not use the already overtaxed Twitter platform, but instead uses many of the principles that make Twitter so useful.

I took a test-drive of Twiducate last night, and two things struck me. The first revelation I had became the title for this post; The developers of Twiducate will be hard-pressed to stop work groups other than classrooms from using the tool. The other revelation is about education reform. Yes, reform won’t happen on its own. But certain facets of it will happen naturally, “seeping in” from the emerging social media zeitgeist. Avoiding new teaching environments like Twiducate will be like holding back a rising tide.

Here’s a video:

So: Will the subversion of this tool be harmful?

I think asking the question is moot. This type of thing will happen regardless. I’m thinking of at least two other examples of where a social network is forced to morph because of the unintended uses those pesky members decide to put it to.

  1. Fotolog.com started as a primarily photo-sharing site, similar to Flickr.com. But its meteoric growth in the last decade — especially in Chile, Argentina and Brazil — was due to users hopping on to connect and generally socialize. Sharing favorite pics became secondary.
  2. If the above sounds like dumb luck — like simply being in the right place with the right product (read: social toolset) — you’re right. And you’re also probably thinking of my second example. Although Mark Zuckerburg might posit that Facebook’s growth was all part of some master plan, we shouldn’t forget that he built it in his dorm, six years ago, as merely a “Harvard-thing” — primarily an easy way for him and others to organize study groups.

Check out Twitucate. Do you agree that it’s more than education’s new “Moodle-killer?” Does it have “legs” beyond academia, and is that a good thing?

Jim Raffel to talk about business blogging strategy at Milwaukee Likemind

As co-host of Milwaukee Likemind (search for #MKElikemind on Twitter), I never fail to enjoy the presentations. True, I help to choose the content … but take my word for it. I’m also constantly surprised by the fascinating twists and unexpected tangents these conversational events take.

Haven’t you waited long enough to check one out? Here’s the information on next Friday’s event, from the MKE Likemind Posterous blog:

Jim Raffel, CEO of ColorMetrix Technologies and blogger at JimRaffel.com, has some big ideas on how to improve your blog. At least, he has formulated and put into practice many ways to improve his own blog, and he has offered to share with you some of the best. Jim will be speaking at the July 16, 2010 Milwaukee Likemind, starting at 7:00 AM. …

Even if you do not currently have a blog, or manage a blog for your business, Jim’s message is one you should hear. That includes:

  • If you don’t have a blog now, considering getting one
  • Consider your blog a way to advance your personal brand
  • The blog as an “ongoing job interview”

“Twitter is great, but it’s microblogging. It gives you a chance to say what you’re thinking. But it doesn’t represent rich  ideas or insights” Jim said. “Your blog is where you can drive people to find out more about you.”

The event will be held at Bucketworks, 706 5th St., Milwaukee, just north of National Avenue. Here’s a map.

If you’ve heard Jim Raffel speak, you know what an engaged and exciting speaker he is. His blog is a new one that I’m following, and I’m finding the content valuable and well presented.

I hope to see you in a week!

171 pros offer practical advice in Age of Conversation 3

Back in 2008 I discovered that many of my favorite authorities on social marketing had contributed to a one-of-a-kind volume: The Age of Conversation. I was glad to endorse it as a reader.

Now I’m even more excited about Drew McLellan and Gavin Heaton’s latest project — as one of its 171 contributors. Age of Conversation 3 is published by the new digital publishing company Channel V Books. It’s available through all major online retailers, as a Kindle e-book, and in the ePub book format that woks with other major digital readers.

Here’s a quote for the publication press release:

Age of Conversation 3 captures the distinct shift from social media as a hypothetical consumer loyalty tool, as it was considered only a little more than a year ago, to its current state as a staple in the modern marketing toolbox …

“We have seen an incredible shift in the role of social media over the past three years. It has moved from an outlier in the marketing mix to one of the strategic pillars of any corporate marketing or branding exercise,” said Drew McLellan.

“And it doesn’t end there,” adds Gavin Heaton. “As the many authors of this new book explain, the focus may be on conversation, but you can’t participate in a conversation from the sidelines. It’s all about participation. And this book provides you with 171 lessons in this new art”.

The genesis for the series itself has all the makings of a thrilling read: regular correspondence between people around the world; a proactive collaboration between 15 countries; and two marketing professionals who have never met each other face to face, scrambling to learn how to publish a book from the ground up.

Raising Money For Worthy Causes

This book is a good read as well. It’s also a way for its owners to do good works.

The first Age of Conversation raised nearly $15,000 for Variety, the international children’s charity. The next volume raised another $10,000 for the cause. McLellan and Heaton used a social marketing campaign tactic they called the “Conversation Bum Rush,” described in my March, 2008 post.

All profits from the sale of this volume are donated to the Make-A-Wish Foundation, a children’s charity nominated by me and a majority of the other 171 authors.

Find out more at the Age of Conversation blog. And feel free to join the Age of Conversation Facebook Fan Page.

The Authors:

Adam Joseph Priyanka Sachar Mark Earls
Cory Coley-Christakos Stefan Erschwendner Paul Hebert
Jeff De Cagna Thomas Clifford Phil Gerbyshak
Jon Burg Toby Bloomberg Shambhu Neil Vineberg
Joseph Jaffe Uwe Hook Steve Roesler
Michael E. Rubin anibal casso Steve Woodruff
Steve Sponder Becky Carroll Tim Tyler
Chris Wilson Beth Harte Tinu Abayomi-Paul
Dan Schawbel Carol Bodensteiner Trey Pennington
David Weinfeld Dan Sitter Vanessa DiMauro
Ed Brenegar David Zinger Brett T. T. Macfarlane
Efrain Mendicuti Deb Brown Brian Reich
Gaurav Mishra Dennis Deery C.B. Whittemore
Gordon Whitehead Heather Rast Cam Beck
Hajj E. Flemings Joan Endicott Cathryn Hrudicka
Jeroen Verkroost Karen D. Swim Christopher Morris
Joe Pulizzi Leah Otto Corentin Monot
Karalee Evans Leigh Durst David Berkowitz
Kevin Jessop Lesley Lambert Duane Brown
Peter Korchnak Mark Price Dustin Jacobsen
Piet Wulleman Mike Maddaloni Ernie Mosteller
Scott Townsend Nick Burcher Frank Stiefler
Steve Olenski Rich Nadworny John Rosen
Tim Jackson Suzanne Hull Len Kendall
Amber Naslund Wayne Buckhanan Mark McGuinness
Caroline Melberg Andy Drish Oleksandr Skorokhod
Claire Grinton Angela Maiers Paul Williams
Gary Cohen Armando Alves Sam Ismail
Gautam Ramdurai B.J. Smith Tamera Kremer
Eaon Pritchard Brendan Tripp Adelino de Almeida
Jacob Morgan Casey Hibbard Andy Hunter
Julian Cole Debra Helwig Anjali Ramachandran
Jye Smith Drew McLellan Craig Wilson
Karin Hermans Emily Reed David Petherick
Katie Harris Gavin Heaton Dennis Price
Mark Levy George Jenkins Doug Mitchell
Mark W. Schaefer Helge Tenno Douglas Hanna
Marshall Sponder James Stevens Ian Lurie
Ryan Hanser Jenny Meade Jeff Larche
Sacha Tueni and Katherine Maher David Svet Jessica Hagy
Simon Payn Joanne Austin-Olsen Mark Avnet
Stanley Johnson Marilyn Pratt Mark Hancock
Steve Kellogg Michelle Beckham-Corbin Michelle Chmielewski
Amy Mengel Veronique Rabuteau Peter Komendowski
Andrea Vascellari Timothy L Johnson Phil Osborne
Beth Wampler Amy Jussel Rick Liebling
Eric Brody Arun Rajagopal Dr Letitia Wright
Hugh de Winton David Koopmans Aki Spicer
Jeff Wallace Don Frederiksen Charles Sipe
Katie McIntyre James G Lindberg & Sandra Renshaw David Reich
Lynae Johnson Jasmin Tragas Deborah Chaddock Brown
Mike O’Toole Jeanne Dininni Iqbal Mohammed
Morriss M. Partee Katie Chatfield Jeff Cutler
Pete Jones Riku Vassinen Jeff Garrison
Kevin Dugan Tiphereth Gloria Mike Sansone
Lori Magno Valerie Simon Nettie Hartsock
Mark Goren Peter Salvitti  

Voice: The original rich media

I had a fun time talking to the group this morning at UnGeeked Elite. I spoke about the power of voice asset management. If you’d like to know more, here’s a post recently on our VoiceScreener blog, by our CEO, Kelly Fitzsimmons, describing Voice as an Asset (VaaA).

I promised to post a mind map of the post-presentation discussion. Here it is (click to expand):

Also, if you want to check out that TEC video, here’s my original post about it, Jeff Han’s demonstration of multi-touch screens. I was wrong in that it’s more slanted than vertical, as I had said in the presentation. I had seen another video of him demonstrating the screen somewhere else, and that one was more vertical, and shot more at a distance.

Finally, Jonathan Brewer, (@houseofbrew) of FirstEdge Solutions had dared me to show him that super-comfortable office chair I work on. Here’s the photo I just posted of it on TweetPhoto (click to expand):